Community Discussions

omething fun about researching influencer marketing dissertation topics is that you’re basically studying modern-day word of mouth in HD. Instead of a friend recommending a product over coffee, it’s someone on YouTube unboxing it, or a creator on Instagram casually “getting ready” with five sponsored items. You could dig into how followers decide who feels trustworthy, whether long-form content (like vlogs and podcasts) builds deeper influence than quick Reels, or how disclosure labels like “#ad” and “paid partnership” actually affect engagement and purchase intent.

You can also come at it from the brand or platform side. For example: how do brands choose between micro-, macro-, and nano-influencers? What metrics really matter beyond likes—saves, shares, comment quality? How do TikTok and Instagram differ in the kind of influence they create? There’s a whole range of influencer marketing dissertation topics around ROI measurement, audience psychology, niche communities, and even ethics (think promoting fast fashion, dieting products, or gambling). If you’re already scrolling and judging content in your head, you’re halfway to a research question.